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View Full Version : Does anybody find this, well, just wrong?

BigBroMC
09-15-2006, 09:59 PM
Gotta love working in the ad industry...

USA, September 15, 2006
"Adidas Draws Blood for Rugby Fans"
An autograph just doesn't cut it anymore. In New Zealand, German sportswear maker Adidas has launched a marketing campaign to bring fans closer to the country's hugely popular All Blacks rugby team -- by sharing samples of the players' blood. The blood, taken from every member of the national team, was mixed into the ink used to make a poster of the team given to fans who buy a $70 team jersey made by Adidas. Each of the 8,000 posters comes with a certificate of authenticity. Corporate sponsors everywhere are growing more demanding of sports heroes. Merely parading a player at an event or on a billboard doesn't necessarily help a brand cut through the media clutter. That is particularly a problem in New Zealand, where the All Blacks are revered as national heroes and accept endorsement deals from multiple brands, some of which regularly outspend Adidas.


Something about that just screams freaky... unfortunately the idea came from a subsidiary of my company... wacky europeans...
Gun2Gun
09-15-2006, 10:05 PM
Adidas is German?
Diana E
09-15-2006, 10:10 PM
All day I dream about sex
magnetmaz
09-15-2006, 10:12 PM
Adidas is German?


Hmmmm .... i hear they like David Hasselhoff records in Germany a lot too. Maybe he's behind this somehow.
BigBroMC
09-15-2006, 10:13 PM
Hmmmm .... i hear they like David Hasselhoff records in Germany a lot too. Maybe he's behind this somehow.

most likely.
Royo
09-16-2006, 12:11 AM
Fuck it, If adidas made any jerseys i liked id biy one and sell the fucking poster. It creative is what it is.
madicide
09-16-2006, 12:43 AM
ritual bloodletting? not in the slightest!
Scotskin
09-16-2006, 01:21 AM
Hahahaha I knew it. My friend has a sticker he got in Ireland on his travel trunk saying "Give blood: Play rugby." Now I know it's not just a euphimism.
PUNISHER
09-16-2006, 03:05 AM
I think it's a great idea.
Blue Blood
09-16-2006, 03:13 AM
Savage blood-letting rituals are European?
*edit* maybe..
MONK
09-16-2006, 03:15 AM
you are talking about the all blacks here. name any other rugby team that does a hoka or dance before the start of a match.
pxscooterskin
09-16-2006, 11:12 AM
you are talking about the all blacks here. name any other rugby team that does a hoka or dance before the start of a match.

There is another team that does the Haka before matches. I thought it was Fiji but can't remember...

Edit - It's the Samaon team - they perform Siva Tau.

Further Edit - Fiji perform the Cibi.

And again - Tonga perfrom the Sipi Tau.
bethany
09-16-2006, 01:52 PM
it's a little disturbing most of you think this is perfectly normal. i don't think i like anyone enough to want their autograph in blood, that's just me.
MONK
09-17-2006, 09:39 PM
it's a little disturbing most of you think this is perfectly normal. i don't think i like anyone enough to want their autograph in blood, that's just me.

who's to say what's normal nowadays???
BRFC hooligan
09-17-2006, 09:49 PM
you are talking about the all blacks here. name any other rugby team that does a hoka or dance before the start of a match.
i played two colleges that did it, coast guard and norwich if i remember correctly.
Tokyohoon
09-17-2006, 10:03 PM
it's a little disturbing most of you think this is perfectly normal. i don't think i like anyone enough to want their autograph in blood, that's just me.

Now see, I only expect that when I'm adding another soul to my growing collection of fine souls.
bethany
09-17-2006, 10:13 PM
who's to say what's normal nowadays???

true, good point. it's skeeves me out, but to each there own.:tongue:
caspar
09-18-2006, 03:49 AM
Now see, I only expect that when I'm adding another soul to my growing collection of fine souls.

Speaking of which, how many brains have you devoured lately?:biggrin: